Custom packaging, also known as bespoke packaging, is a process by which a manufacturer develops, designs and applies a unique package that will meet the requirements of its intended users. In the business, it refers to the packaging of goods for domestic or commercial sale. It includes the complete delivery of the goods, their cartons, and all the relevant documentation, both supporting and protective. The term can also be used for the identification of particular products, especially those having distinctive custom packaging. Such product identification is useful in various fields, such as pharmaceuticals, where the identification of a particular drug can help trace its manufacture and distribution.
The concept of custom packaging is relatively new, having first been applied more than 100 years ago. It was soon recognized as a crucial factor in maintaining a consistent level of quality, and as a means of increasing sales efficiency. For example, it became necessary to deliver wine in uniform bottles to ensure proper service to customers. This led to the adoption of standardized methods and packaging, which have come to include such practices as the use of color-coded cartons, to increase speed and minimize instances of spillage. Even today, when generic varieties of certain consumer products are manufactured, their use of custom-designed packing is widespread, as it allows consumers to be able to purchase an item of particular interest without any difficulty or extra cost.
The term “custom packaging” is also used for the more specific application of product packaging to the manufacture of medical supplies. This application usually refers to products that are manufactured in a very small scale, typically with a single company. This is to ensure that the company is able to provide the lowest price possible for the product, while still meeting the highest standards of quality. In many cases, this means that the final product will be identical to those produced by other companies, as companies specialize in producing only certain items.
The process of custom packaging has developed over time to include the use of superior quality product identification. Today, it is often mandatory that companies produce product identification labels for products that go into circulation as part of an organization’s distribution strategy. This helps reduce waste and fraud in the distribution of such items, as well as ensuring that each product is accounted for in its entirety during distribution. Some organizations now require product identification before distributing a certain item, in order to reduce waste and fraud. Custom packaging, then, can help make sure that every piece of a given product goes to the intended recipient in an appropriate package.
In addition to the use of product identification to reduce waste, the use of custom packaging methods can help improve shipping logistics. When a product undergoes shipping, the packaging used can help reduce the chances of damage or loss during delivery. If packaging is utilized in a way that increases its strength and durability, it can help reduce instances where products are opened during shipping. The increased strength and durability can help to prevent damage that could occur if the container transporting the product was opened and damaged during transport.
When considering the production of custom packaging, it is important to consider what you will need, as well as how your business will be able to benefit from it. For example, if you plan on putting images or other text on the product, you will want to make sure that the image or text is printed in a format that can be read with almost any common printer. Likewise, you should think about how you want to label individual boxes within the container. Think about the best ways for your business to benefit from custom packaging and the costs that may not be involved.
Custom packaging is one of the most important elements in making a product available for sale. The right custom packaging or custom boxes, paired with a well-thought out marketing campaign, can help create a substantial customer base and increase sales. Not only must the packaging be durable and attractive, it must also convey the right message to potential customers. Although some aspects are easily accomplished by manufacturers, creating custom packaging requires an intensive knowledge of many facets of the industry. Many times, it requires the assistance of an expert.
While it may seem an obvious choice, the material on which to package a product is an important factor to consider. While cardboard seems like a common packaging option, most companies have moved on to glass and even bubble mailers. These newer options are far more durable and provide a more professional look while providing better protection from damage. In addition, the thickness of the materials used will significantly impact the final appearance of the product. Most manufacturers will advise their customers to choose a different material if they are planning a long-term investment.
When a manufacturer is asked to handle an individual order, it is imperative that communication lines between the company and the customer are effective. Most manufacturers will require the packaging materials are pre-printed with the company’s logo. In addition, a catchy slogan and product description is also required to help distinguish your product from the competition. A good plan will help you maintain a consistent message all throughout the distribution process, ensuring that each piece of stock looks and feels exactly the same as the others in your store.
While the packaging itself will remain consistent, much of the success of a custom product is determined by its appeal. Customers are drawn to attractive packaging. Custom packaging can go a long way toward ensuring that your company branding is prominently displayed. The right type of packing can emphasize the unique features of your products while hiding any negative stereotypes. In addition to helping to draw in new customers, a carefully thought out custom packing design can help reduce waste, shrink costs, and expedite return or refund requests.
Many consumers become frustrated by the time required to receive their product. By utilizing highly customized and pre-printed packing materials, you will save yourself precious time. Your company logo will be on every package to remind customers of what they purchased. Every package will be unique, which ensures that your customers know where to find your products.
Many custom packaging providers offer quick design revisions or sample packs. This can help speed up the design process and keep you from having to wait on a manufacturer. It’s always important to make sure your manufacturer can meet your deadlines. When looking for the ideal package for your products, it is important to select a provider that has a track record of exceeding your expectations.